Creative Conceptualisation, Pragmatic Craftsmanship & Inventive Strategic Thinking
Highlighted work by Aleksander Hørup Gíslason
DI faced the daunting task of showcasing their extensive offerings to a diverse membership base, each with distinct needs. Tailoring a campaign to satisfy everyone would be nigh impossible - so that’s what we did.
Our solution? We enlisted the iconic poet, filmmaker, and Tour de France commentator Jørgen Leth to narrate every single DI offering for 1 hour and 35 minutes. The unconventional "Slowmercial" provided an immersive experience, allowing audiences to explore DI's world at their own pace. But we didn't stop there. We created bite-sized hyper targeted cut-downs from the content to engage different audiences effectively.
Over two months, our campaign achieved remarkable results, with DI's homepage seeing a record-breaking surge in visitors, media coverage, and significant social media engagement.
In essence, "DI Awareness Campaign: The Slowmercial" turned complexity into clarity, delivering a mesmerising message about DI's diverse offerings through innovative storytelling.
Jørgen og den tykke bog. Dansk Industri 2022
Awards
Creative Circle 2023
GOLD, Single Media Campaign BRONZE, Branded Content
True Awards 2022
Campaign of the year Branded Content of the year Silver in humor
In 2020 the world faced the relentless grip of the COVID-19 pandemic, posing threats to Danish businesses and the economy alike. Fear loomed large, and uncertainty cast a shadow over the markets. For Dansk Industri, the annual summit "DI's topmøde" stood as the cornerstone event, where 1,200 of Denmark's most influential business leaders convened to understand how Denmark's largest employer organization would champion their cause.
We set out to shift the narrative and aimed to showcase the success Denmark had already achieved in combating COVID-19 and illuminate the path to future opportunities. The campaign became a celebration of Danish companies and a heartfelt love letter to Danish society.
In the face of adversity, "Danmark tilbage til fremtiden" reminded us of our resilience and our capacity to create a brighter tomorrow.
Danmark tilbage til fremtiden DI topmøde 2020
A major demand for greater female representation within the STEM field called for a different approach to the demographic. We wanted to inspire girls from an early age to engage in STEM field activities to then later pursue a career within the field.
This led to a partnership between science influencer Maria Jarjis and Videnskabsklubben - an afterschool scienceclub for kids and youth, and the creation of the YouTube series “WTF Scienceclub”.
Each episode, lasting 5 to 10 minutes, featured young female role models from Videnskabsklubben conducting real-life experiments. The series quickly gained a substantial following with hundreds of thousands of views and active discussions. Even today, teachers across the country use it as an educational resource.
Videnskabsklubben's success soared, with classes selling out within minutes and new clubs emerging yearly. "WTF Scienceclub" became a catalyst for empowering young girls in STEM, embodying the potential for diversity in science.
WTF Science Club
PLAN had a mission: to celebrate present Planfadder members and attract new ones by highlighting the significant impact they have on the lives of children in need. The key insight was simple but profound—those who sign up as Planfadders are heroes to the children they help, and their actions deserve recognition.
We drew inspiration from a classic Hollywood trope—the "Hero Preparation" montage and combined this approach with heartfelt testimonials from the families and caregivers of the children receiving help, highlighting the genuine difference these heroes make in their lives.
The campaign made its mark in cinemas all around Denmark and online inspiring people to sign up to become a hero for a child. Additionally, we utilized outdoor advertising, including striking full building banners and eye-catching bus stop posters.
In a world where heroes often wear capes, "Planfadder Hero Campaign" reminded us that real heroes walk among us, making a tangible difference in the lives of those they help. It was a tribute to the unsung heroes who embody the spirit of compassion and generosity.
PLAN Planfadder Hero Campaign
CPH Family, a tech and film company, experts in augmented reality, sought to raise awareness about the potential of AR for businesses. To demonstrate rather than just tell, we created the "This is not a page in your newspaper…" campaign.
Readers were invited to scan a QR code, unlocking an augmented reality universe. Here, they experienced firsthand the wonders of AR and received a complimentary workshop with CPH Family.
The campaign astonished Børsen with its high engagement levels, doubling visitors to the CPH Family homepage during the campaign. It showcased the power of immersive experiences in conveying the possibilities of technology.
This is not a page in your newspaper… CPH Family
GF Insurance believe in building a sense of community among their members. Every year, they share a portion of their gains with each member, reinforcing the commitment to collective well-being. This principle served as the cornerstone for our "Together" campaign, which introduced a fresh perspective on insurance.
In my view, being part of social circles is integral to feeling secure in the world. Giving back to your community strengthens the bonds that hold us together. The rich culture of communities is interwoven into Danish society, contributing significantly to Denmark's reputation as one of the safest places globally.
Our campaign aimed to celebrate this fact—the idea that unity and togetherness make us not only better individuals but also elevate our society as a whole.